Making technology accessible for the trades and advocating for women who don’t wait for permission.
Dawn has had a foot in two worlds — one as a drilling engineering and one in the trades running a septic and plumbing company. That mix gave her something most people never get: a clear view of how technology and hands-on work can actually connect.
Now she speaks about leveraging technology in the trades, embracing your confidence, and what happens when people stop underestimating themselves and the work they do.
No polish. No corporate fluff. Just real experience from someone who’s done the hard jobs and built something that lasts.
Her mission? To empower your vision, help you disrupt industries, and build a future where innovation knows no limits.
AI, apps, and practical tools that make real work easier.
Turning your vision into an industry-defining company.
Giving you access to top-tier advisors, networks, and industry-leading expertise.
Making sure underrepresented tradespeople, especially women, get the support they deserve.
Your Boost to Success
Lena leads The Athena Initiative, a startup accelerator designed to fund, support, and elevate breakthrough ideas.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Your Boost to Success
Shape The Future
Lena is looking for mind-a-like partners to fund, support, and elevate breakthrough ideas like that bring change.
If you’re an entrepreneur, investor, or corporate partner looking to collaborate, Lena is ready to connect with you.
Because the future of tech isn’t built by one voice, it’s shaped by your brilliant mind, bold ideas, and unstoppable vision.
